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In 2020, digital asset markets were different. Liquidity was thin. Infrastructure was fragmented. Institutions were watching from the sidelines.
From the beginning, our role was clear: bring liquidity, transparency, and control to markets that needed all three. We started as a market maker, pioneering our market making as a service (MMaaS) business model, working alongside token issuers and exchanges to build deeper, more stable trading environments. It was hands-on and technical. And it was only the starting point.
A maturing market
As digital asset markets matured, so did the demands of the participants operating in them. MMaaS alone was no longer sufficient. Institutions needed reliable liquidity and trading infrastructure to unlock capital efficiencies and manage digital asset holdings at scale.
So we built accordingly.
We expanded our market making business from MMaaS to a full-stack liquidity solutions partner for crypto-native issuers and traditional financial institutions.
We launched our OTC trading vertical, a one-stop shop for all digital asset trading across spot, derivatives, and credit.
We built a unified liquidity and trading platform backed by real-time dashboards that give clients direct visibility into spreads, volumes, depth, and market share across every venue and strategy.
We invested in proprietary infrastructure built to operate 24/7/365, across 150+ exchange venues, covering 1,000+ asset pairs.
The team grew to 200+ people across offices globally. We raised $150M+. We registered as a Digital Asset Service Provider with the French Financial Markets Authority, l’Autorité des Marchés Financiers (AMF), embedding compliance across our technology and trading infrastructure designed to meet institutional standards.
The perception gap
While the business evolved, Flowdesk was still often perceived as only a market maker.
But the reality had changed. We had become something bigger. A full-service trading and technology firm delivering clarity and precision to digital asset markets, collaborating seamlessly across the full spectrum of crypto and global finance.
The gap between perception and reality widened.
The next era of Flowdesk
Today, we're closing that gap. We’re introducing the next era of Flowdesk.
A new brand identity. A new website. The same firm, rebuilt to match the institution we’ve become.
The design, the structure, and the messaging are built to express a single idea without ambiguity:
Flowdesk is the full-service digital asset institution the next era of global finance is built on.
A complete suite of liquidity and trading capabilities, including our liquidity solutions, OTC trading, tokenized markets, and ventures arm, delivered through integrated infrastructure.
"Over the past six years, we've built Flowdesk into a global, institutional trading firm. This brand identity moment is about alignment. It reflects the scale we've reached, the platform we've built, and the role we intend to play in the next phase of global finance." – Guilhem Chaumont, CEO of Flowdesk
The future of finance is tokenized
The next era of global finance will be defined by a structural shift in how markets operate. Traditional markets integrating with onchain markets. Fragmented venues connecting through shared infrastructure. And execution becoming 24/7 and global by default.
The firms that matter in that environment will be defined by their ability to cover the full range of what institutional capital requires: liquidity, risk management, and capital efficiency. All connected. Always on.
This is where the market is moving and Flowdesk has been building for it since the beginning, providing the liquidity and trading infrastructure enabling tokenized asset markets.
What’s next?
Our infrastructure continues to expand. Our product offering continues to deepen. We’re advancing the next era of global finance.
Discover what Flowdesk can do for your institution. Explore our website.
Disclaimer
All reference to “Flowdesk” is used for convenience to refer to Flowdesk entities as a group. The information contemplated herein may not be specific to Flowdesk SAS, but rather with one of its affiliated entities.
